Racial and Ethnic Stereotypes Essay Example for Free

Racial and Ethnic Stereotypes Essay People being indiscriminate based on partial and inexact information by sources as television, cartoons or even comic books This is a description that seems to go against many public standards. The above words are the exact description of stereotypes. Stereotypes as implicit from the description, goes mostly hand in hand with media only not the standard meaning of the blameless media we know. Media propaganda is the other form of media that is somewhat described as media treatment. In this paper, the subsequent will be discussed: first, how stereotypes of ethnic groups operate in propaganda, why does it function so satisfactorily, and finally, the consequences of these stereotypes on the life of Egyptians in particular in society. A fair inspection will be conducted on this example of stereotypes through clarification examples and research consequences from researches conducted from reliable sources. The real association between Egyptians’ stereotypes and propaganda discussed in this paper shall magnify the suggestion of stereotypes and propaganda in common. It seems essential for this paper to start with some clarification of the circumstances related with propaganda. Propaganda can be thought of as a foster parent for stereotypes. Propaganda is recognized to be the planned manipulation of public opinion through concealed messages in advertisements and other media functions. Thus, propaganda uses numerous techniques to be able to consign theses hidden messages to the public and influence their view. Fear, brainwashing, name calling, glittering generality, misinformation and much more are some of the ways that propaganda uses to persuade and manipulate the opinions of the masses. Propaganda finds the usefulness of stereotypes in the fact that it’s easy, quick and direct to the public. In the case of stereotypes about ethnic groups, Egyptians in this case are being portrayed as uneducated, unethical, ignorant, desert animal raisers, terrorists and uncultured ethnic group. These name calling and misinformation techniques are what propagandists use to contrive the society to portray Egyptians as humans of the underworld and Egypt as a deserted country that hunger and ill health are its residents. The preceding are all stereotypes that are propagandas of the media to convince such generality into truth and facts. Racial stereotypes particularly function usually through propaganda of the media, due to the improbability of every man travelling to every country, with the technique of ‘misinformation’ through movies, shows, and news reports. Egyptians have been stereotyped as desert residents for many years regardless of the reality and actual state of Egypt as a country. For instance, the stereotypes pointing that Egyptians are mostly uneducated due to their ignorance of the importance of education is proven false by studies of trustworthy sources. Among those studies, the one conducted by the American university in Cairo, Egypt. Al-Ahram weekly, a credible newspaper known all across the Arab world, has posted in its October issue of 1998 the following: â€Å"According to Sahar El-Tawila, the essential researcher on the team, interviews conducted with girls and boys nationwide demonstrate convincingly that work and marriage were rarely stated by boys and girls respectively as reasons for departing school†¦ These may be options for those who have already left school, but they are not the impetus behind their decision to leave† (Al-Ahram 1998). Therefore, according to an American research, Egyptians are not uneducated conceited nation. After all, there is at least an American University known worldwide built in Cairo where many Egyptians have gotten their Bachelors, Masters and PhD’s from. Still, the media has successfully manipulated the public opinion to reason Egyptians as desert wonderers. Now that the first concern, of how such Egyptian-bashing stereotypes work in propaganda, has been discussed, an interesting question then must be asked: how did it come about so successfully for the public of North America to view Egyptians in such state of mind? Media being a powerful information source to the majority of North Americans, and sometimes the only source of information about specific ethnic groups, has the ability to convince the public viewpoints and opinions. Of course with stereotypes powered by propaganda in movies is very thriving in view of that American films are the most favored and appreciated media function. Openly, in one of the movie reviews now on a review website about the movie â€Å"The Mummy† which takes place in Egypt from start to end, the subsequent sentence was stated: â€Å"The Mummy is a lot of fun. So the story is unsophisticated and the characters are all stereotypes (particularly the Egyptians, who are either noble desert warriors or smelly illiterate pig-things). Who cares? The special effects are truly spectacular. † (Jennifer Mellerick, 1999). Easily, stereotypes are even expected by who understands them and the media propaganda generates more and more. To attest that such depiction is a stereotype and not fact, the website ‘Egypt WWW Index’ has a list of all universities in Egypt (an estimated thirty educational institutions in total), many links to political and governmental committees and services, business, commercial, and entertainment facilities, as well as links to political women figures in the Egyptian society. More than the average North American could even imagine of Egypt , and it is all owed to the media propaganda that produced this image of Egyptians. People being indiscriminate based on partial and inexact information by sources as television, cartoons or even comic books This is a description that seems to go against many public standards. The above words are the exact description of stereotypes. Stereotypes as implicit from the description, goes mostly hand in hand with media only not the standard meaning of the blameless media we know. Media propaganda is the other form of media that is somewhat described as media treatment. In this paper, the subsequent will be discussed: first, how stereotypes of ethnic groups operate in propaganda, why does it function so satisfactorily, and finally, the consequences of these stereotypes on the life of Egyptians in particular in society. A fair inspection will be conducted on this example of stereotypes through clarification examples and research consequences from researches conducted from reliable sources. The real association between Egyptians’ stereotypes and propaganda discussed in this paper shall magnify the suggestion of stereotypes and propaganda in common. It seems essential for this paper to start with some clarification of the circumstances related with propaganda. Propaganda can be thought of as a foster parent for stereotypes. Propaganda is recognized to be the planned manipulation of public opinion through concealed messages in advertisements and other media functions. Thus, propaganda uses numerous techniques to be able to consign theses hidden messages to the public and influence their view. Fear, brainwashing, name calling, glittering generality, misinformation and much more are some of the ways that propaganda uses to persuade and manipulate the opinions of the masses. Propaganda finds the usefulness of stereotypes in the fact that it’s easy, quick and direct to the public. In the case of stereotypes about ethnic groups, Egyptians in this case are being portrayed as uneducated, unethical, ignorant, desert animal raisers, terrorists and uncultured ethnic group. These name calling and misinformation techniques are what propagandists use to contrive the society to portray Egyptians as humans of the underworld and Egypt as a deserted country that hunger and ill health are its residents. The preceding are all stereotypes that are propagandas of the media to convince such generality into truth and facts. Racial stereotypes particularly function usually through propaganda of the media, due to the improbability of every man travelling to every country, with the technique of ‘misinformation’ through movies, shows, and news reports. Egyptians have been stereotyped as desert residents for many years regardless of the reality and actual state of Egypt as a country. For instance, the stereotypes pointing that Egyptians are mostly uneducated due to their ignorance of the importance of education is proven false by studies of trustworthy sources. Among those studies, the one conducted by the American university in Cairo, Egypt. Al-Ahram weekly, a credible newspaper known all across the Arab world, has posted in its October issue of 1998 the following: â€Å"According to Sahar El-Tawila, the essential researcher on the team, interviews conducted with girls and boys nationwide demonstrate convincingly that work and marriage were rarely stated by boys and girls respectively as reasons for departing school†¦ These may be options for those who have already left school, but they are not the impetus behind their decision to leave† (Al-Ahram 1998). Therefore, according to an American research, Egyptians are not uneducated conceited nation. After all, there is at least an American University known worldwide built in Cairo where many Egyptians have gotten their Bachelors, Masters and PhD’s from. Still, the media has successfully manipulated the public opinion to reason Egyptians as desert wonderers. Now that the first concern, of how such Egyptian-bashing stereotypes work in propaganda, has been discussed, an interesting question then must be asked: how did it come about so successfully for the public of North America to view Egyptians in such state of mind? Media being a powerful information source to the majority of North Americans, and sometimes the only source of information about specific ethnic groups, has the ability to convince the public viewpoints and opinions. Of course with stereotypes powered by propaganda in movies is very thriving in view of that American films are the most favored and appreciated media function. Openly, in one of the movie reviews now on a review website about the movie â€Å"The Mummy† which takes place in Egypt from start to end, the subsequent sentence was stated: â€Å"The Mummy is a lot of fun. So the story is unsophisticated and the characters are all stereotypes (particularly the Egyptians, who are either noble desert warriors or smelly illiterate pig-things). Who cares? The special effects are truly spectacular. † (Jennifer Mellerick, 1999). Easily, stereotypes are even expected by who understands them and the media propaganda generates more and more. To attest that such depiction is a stereotype and not fact, the website ‘Egypt WWW Index’ has a list of all universities in Egypt (an estimated thirty educational institutions in total), many links to political and governmental committees and services, business, commercial, and entertainment facilities, as well as links to political women figures in the Egyptian society. More than the average North American could even imagine of Egypt , and it is all owed to the media propaganda that produced this image of Egyptians. Racial and Ethnic Stereotypes Furthermore, Egyptians are stereotyped to be uninformed owing to the reality that they are thought of as technology uneducated. In a website found throughout the study on this topic, a person of an Indian ethnicity by the given name of Shani Rifati has set up a website, which he calls â€Å"Please Call Me Rom†. To right the depiction of his race to North Americans, Shani said: â€Å"I am not a Gypsy. The term Gypsy comes from peoples ignorance, when we were wrong for Egyptians† (Rifati). Remarkable huh! Here is an example of a person that is defending his own nationality from stereotypes, yet uses stereotypes. What is even more interesting than that is the reality that the Egyptian history has been known to be the supreme civilization of all times, yet such culture is simply bashed by supercilious that all Egyptians are just ignorant Gypsies. â€Å" African American and Latino children who are aware of broadly held stereotypes about academic aptitude perform more disappointingly on a cognitive task when that task is described as a measure of capability than when the same task is described as a problem-solving duty. † (Carol Hyman 2003). Therefore racial or ethnic stereotypes that work in media propaganda or rather called media manipulation, has not only had influences on adults, but also is passed over with the youth of tomorrow. It is easy to give out information with no truthful back up, but the public inclination is what can moreover stop media propaganda from disturbing the public opinion or simply energize such unsafe aspect of the media, stereotypes. Furthermore, Egyptians are stereotyped to be uninformed owing to the reality that they are thought of as technology uneducated. In a website found throughout the study on this topic, a person of an Indian ethnicity by the given name of Shani Rifati has set up a website, which he calls â€Å"Please Call Me Rom†. To right the depiction of his race to North Americans, Shani said: â€Å"I am not a Gypsy. The term Gypsy comes from peoples ignorance, when we were wrong for Egyptians† (Rifati). Remarkable huh! Here is an example of a person that is defending his own nationality from stereotypes, yet uses stereotypes. What is even more interesting than that is the reality that the Egyptian history has been known to be the supreme civilization of all times, yet such culture is simply bashed by supercilious that all Egyptians are just ignorant Gypsies. â€Å" African American and Latino children who are aware of broadly held stereotypes about academic aptitude perform more disappointingly on a cognitive task when that task is described as a measure of capability than when the same task is described as a problem-solving duty. † (Carol Hyman 2003). Therefore racial or ethnic stereotypes that work in media propaganda or rather called media manipulation, has not only had influences on adults, but also is passed over with the youth of tomorrow. It is easy to give out information with no truthful back up, but the public inclination is what can moreover stop media propaganda from disturbing the public opinion or simply energize such unsafe aspect of the media, stereotypes.

Othello as Victim of Hamartia Essay -- Othello essays

Othello as Victim of Hamartia   Ã‚  Ã‚   By definition, a tragedy is a story that details the downfall of a protagonist. Most often, the protagonist (tragic hero) is a member of high society who is faced with an oppositional force, be it internal or external. In his Poetics, Aristotle states that "tragedy is the imitation of an action; and an action implies personal agents, who necessarily possess certain distinctive qualities both of character and thought; for it is by these that we qualify actions themselves, and these- thought and character- are the two natural causes from which actions spring, and on actions, again all success or failure depends...." This quote illustrates an aspect of tragedy upon which many works are based, including Shakespeare’s Othello. Aristotle has thus outlined the characteristics of a tragic hero. The tragic hero must be cursed with an overpowering â€Å"hamartia,† or tragic flaw, which leads to his eventual downfall. Although he is a virtuous man, Othello is a tragic hero whose naivetà © becomes his tragic flaw. Over the course of the play, the audience sees Othello crumble apart because of his over-powering jealousy. Despite his sins, the audience still manages to feel pity for Othello and his horrible misfortune. In this case, the tragic h... .... Introduction. William Shakespeare: Othello. New York: Penguin Books, 1968. Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos. Wilson, H. S. On the Design of Shakespearean Tragedy. Canada: University of Toronto Press, 1957. Wright, Louis B. and Virginia A. LaMar. â€Å"The Engaging Qualities of Othello.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from Introduction to The Tragedy of Othello, the Moor of Venice by William Shakespeare. N. p.: Simon and Schuster, Inc., 1957

Final Marketing Plan Presentation Essay

The Allstate Corporation is the largest publicly held personal lines property and casualty insurer in America. Allstate provides insurance products to approximately 16 million households. Allstate was founded in 1931 and became a publicly traded company in 1993. Listed on the New York Stock Exchange under the trading symbol ALL and widely known through the â€Å"You’re In Good Hands With Allstate ®Ã¢â‚¬  slogan. (Suite 101, 2013). Being such a large provider of consumer protection takes hard work and dedication from every individual in the company to provide consumers with the highest level of customer service. While Allstate was trying unsuccessfully to diversify, rivals were revolutionizing the auto insurance business, which Allstate still counts on for most of its sales. Auto premiums generated 55% of its $31.4 billion in revenue last year.Geico and Progressive Corp. found a new formula for growth in the relatively mature business. They crafted a lower-cost model combining direct sales over the Internet and telephone with heavy television advertising. Offering lower prices and more convenience, they grew rapidly at the expense of Allstate and other insurers that sell mostly through agents.Allstate’s second-place share of the auto insurance market fell to 10.4% from 11.3% over the past five years, while Chevy Chase, Md.-based Geico jumped two points to 8.7% and Progressive climbed to 7.9 %( Suite 101, 2013). State Farm Insurance the largest car and home insurer in the U.S. and a mutual company owned by its policyholders consistently rated better for claims handling and service than Allstate. The claims department of Allstate has some of the most critical interaction with the consumers because it is during a time of need. Consumers contact the claims department when they have suffered a loss to establish a claim. The claims adjuster has the responsibility of obtaining claim pertinent information from the consumer to effectively evaluate the loss. At Allstate Insurance claims departments are separated according to customer needs. Large claims offices known as Market Claim Offices, MCO, are strategically located to provide adequate coverage across the nation. A Market Claim Office presides over a few states or an individual state depending on claim volume and consumer coverage. Allstate has specialized offices that handle claims for the entire nation but only if they meet certain criteria. The Hudson Express Office out of Hudson, Ohio is an office with a focus on handling claims with a reduced cycle time or the  time from claim submission to claim settlement. A starting to examine the external factors impacting customer expectations, which may or may not be off-kilter with necessary protocols and the terms of coverage insurance in general, is the media’s unflattering portrayal of the i ndustry; especially in light of post Katrina claim controversies and litigation. Aside from merely being a nuisance, the media also contribute to customer apprehension, which invariably affects the entire claim experience, starting with the initial exchange. Customer leeriness combated, comfort level enhanced easily by treating the customer and the claim with care and speed. To meet this reduced cycle time the Hudson Express Office only handles smaller claims with a total loss under $10,000. Everything within the Hudson Express Office is completely in house with no need for outside adjusters. A challenge area that arises because there are no outside adjusters is to efficiently write an estimate for structure damages and example of this comes from a customer’s review: (Five Weeks and Still Waiting, Jan 18 2013)†. I was broadsided by a driver who didn’t stop at a stop sign at a 4 way intersection. My car was left un-drivable. She didn’t have her insurance card with her. After a lot of investigating I found out who her insurance company was and called them myself. They told me an adjuster would be out to look at my car. No one showed up. I have called every day since. I have been told that as soon as they receive the police report and accept liability, they will put me in a rental car. It has been almost 5 weeks!† Description of the new product of service Allstate aims to compete more effectively with Geico and Progressive on their turf. After a successful four state pilot of the new Claim Satisfaction Guarantee for auto insurance across the country. Will Shorten claim cycle time ultimately results in higher customer satisfaction because the consumer can resume life as usual sooner rather than later. Allstate Insurance has implemented a new web-based customer service center to in able consumers to provide claim pertinent information via their computer through the use of the customer website. Consumers are able to enter file notes into the claim as well as submit a list of stolen or damaged items through the customer website that can be instantly attached to the claim. An opportunity area for decreased cycle time is with regard to property estimates. An in house  estimating system is utilized by inside adjusters to create a preliminary damage estimate. For smaller less complicated damage areas a web based estimating system would allow consumers to generate their own estimates. A simple web page can include multiple selections for damage areas including fences, doors, and windows. Once a damage area has been selected, multiple choice questions would allow consumers to describe the damaged area as well as the style and material the damaged area. If a consumer does not know the material or style, a default or average style and material would allow an initial estimate to be completed. Once the consumer receives an estimate or invoice from a contractor to complete the work, the claims department can review it for validity and issue any supplemental damages incurred. On simple claims, a consumer could file and settle a claim online without waiting for a call from a claims department representative significantly decreasing claim cycle time. SWOT Analysis The idea of developing a page on an insurance claim and being able to submit your complaint and receiving an instant response sounds great; Allstate needs to ensure that claims are being handled in a way in which will not create the webpage to become overloaded, it has to be user friendly and appropriate for any age group .Other considerations include the cost effectives of this type of service and how it will benefit the consumer and profitably for the brand.New automation also lists the opportunity in cost saving measures such as employee down sizing. Other key item to consider when marketing this type of service can be Advertisement on social media, newspapers,word of mouth, Blogs etc†¦ which are all great ways of promoting the new product and it also provides an opportunity to identify other forms of the same productoffered by the competitor. Target market including geographic Target market is middle market emerging affluent and mass affluent consumers with retirement and family financial protection needs. Priority status at the network repair shops and with our Service Centers. saving time and effort by having Allstate manage the entire repair process. Using the online system with real time updates to electronically monitor your vehicle at the repair shop. Progression updates are given on repairs so you can  spend time doing other things. working to minimize the repair time, which means a quicker reunion with your car. Quality factors including the quality of repairs, Guaranteeing repairs for as long as you own or lease the vehicle is one market point. If a policyholder has a burning question about a claim at 2 a.m., they are able log in to the online service site at any time to check the status of the claim. Porter’s five competitive forces model Allstate’s Consumer Segmentation Strategy When purchasing insurance or any other product or service, consumers have more choices than ever before and they know it. But decision making power is not in the customer’s hands alone. A company can build tremendous customer loyalty over time by making it a top priority to understand and meet its customers’ needs. As a result, Allstate will continue to refine its product offerings, marketing outreach and customer service based on careful research. Allstate serves four different consumer segments with distinct interaction preferences (advice and assistance versus self-directed) and brand preferences (brand-neutral versus brand-sensitive). Marketing research is an approach conducted to evaluate particular strategies.As well as the tactics used toward the web-based estimating system. The marketing research will help to connect with the consumers to analyze what is needed to research opportunities and evaluate marketing actions. This will also help to prevent uncertainties for the new service provided. The market research will allow the chance to determine how well the system is working. The competitive intelligence will help to identify what competitors are doing and how Allstate can differentiate service to gain customer loyalty. Marketing research will aid in developing a strategy that will increase the satisfaction of our new product of service. Allstate is working to provide quality service and conveniences. Therefore, the quantitative research will touch base on many incentives needed to process the claims. Other approaches will involve the act of identifying any other areas of concern. In which could relate to technical issues and a collection of data needed to estimate totals. The marketing research approach described will enhance the quality and promotion for Allstate’s new web-based system. The overall marketing plan should ensure the quality of each area of the  product and should provide the opportunity for clients to get on the site with hassle free problems and get the service that each individual needs. The mission should be to provide the best customer services and to ensure that the client gets what is needed in the end. Positioning statement Our Shared Vision provides the â€Å"why, how and what† behind everything we do at Allstate. It provides the road map for our continued success. Through this vision, we will truly put the customer at the center of everything we do (Allstate, 2013). We will become an even more valuable company to our customers, associates, investors, our communities and society a company with strong earnings potential and financial performance that sets the benchmark for our industry. We are the Good Hands: We help customers realize their hopes and dreams by providing the best products and services to protect them from life’s uncertainties and prepare them for the future. Deliver substantially more value than the competition by reinventing protection and retirement to improve customers’ lives. Put the customer at the center of all our actions. Utilize consumer insights, data and technology to serve customers and generate growth and attractive economic returns. Take an enterprise view of our people and processes and work as a single team to advance Allstate rather than our individual interests. Strategy and Position Description An automated online estimating system needs to be easy to understand and easy to use. The first element to the estimating tool is it needs to be easy to understand as well as aesthetically pleasing. When a customer logs on to his or her internet profile the option to choose an action needs to include selecting an existing claim on the insurance policy. Once the claim has been chosen, there will be a selection for estimating system. When the estimating system is chosen, the customer will be prompted regarding the damages he or she has sustained. For example, a customer was a victim of a recent theft loss where the front door was kicked in. The customer will select the damage option for entry door which will lead to a chain of questions regarding the  door. Options for the door will include material in which the door is made such as wood, metal, or fiberglass and whether or not the door is painted. Next, the customer will indicate the size of the door, if the customer does not know how to measure a door there will be a help icon that will advise the proper ways to measure a door. Style is another important factor in the cost of entry doors, options such as flush, panel, French, or security are the most common doors available. The next area of focus will include the damage sustained, whether the door, frame, or both are damaged will determine the proper repairs. The last area of concern for an initial estimate is whether the hardware is damaged and what type of hardware the customer currently has. When all of the information has been entered the estimating system will automatically construct an estimate for the removal and replacement of damaged property as well as the disposal of any debris. When the estimate is finished a disclaimer will be needed to inform the customer that the estimate is only a preliminary estimate and if any discrepancies arise when a contractor has seen the damage to inform the claims department for a review of the estimate. Since claims are being filed online, the movement on this is a little quicker. First of all, it reaches the company faster. The need to have the customer come in and get the information then in-putting it into the computer and have it looked at by the investigating agent, then processed, prepared for payment (if need be). Instead, you are cutting out the getting information process, and the inputting it into the computer by the agent. Instead you call or go online and put the information yourself and then let it get processed and then get paid. The affect it has on the movement is that it gets through quicker, you get faster response time from the company, and you get as accurate information as possible. The life cycle in a sense lasts shorter. Instead of taking a few weeks (possibly), it could take up to a week or less. So the life cycle in this case is a shorter one, which is good much better for the company overall. The only downside to this is that even though you get pretty accurate information, you then need to process it into insurance terminology so to speak, in which case you have an agent process the information. It’s also a good thing, because the agent is proof reading it so to speak to make sure that the information posted or given is  correct, and is process correctly, and is given to the proper division within the company. It’s sort of a backup plan and a much needed help for the customer who really has little to no knowledge on how insurance claims work. So overall, it is a faster and easier process which is set up to help the customer, and speed up the process to get claims paid quicker. Over time, while it does become easier, eventually other companies will begin to do this as well, and people will switch to whoever is cheaper. Service Packaging Packaging is not needed for our products or services. Instead we are offering our customers an easier way to file insurance claims. Normally a client would have to call in to the hot line number in order to file a claim. Once the operator answers then the client is expected to listen to numerous options and select which one applies to their personal needs at that moment. This process can be time consuming and aggravating depending on how many clients the customer service representatives the operators are assisting. The next step would be to explain the situation to the operator and wait for them to file the claim for the person. The on line website will be a fast working, easy to navigate website. There is nothing more aggravating then trying to complete information on a website that is slow and takes a long time to accept information. With technological advances, being able to file on line may be more convenient for those who do not have time to call the hot line and file claims. Clients will be able to access the website from laptops, cell phones, iPad, or any other media devices that allow access to the internet. Add value because it will be less time consuming for customers, if a follow-up is needed then the information may be easier to retrieve due to the pre-online registration. With every question there will be a detailed explanation of what information is required for that particular question. The question and additional information will be explained thoroughly to customers without them having to wait on hold in the phone for long periods of time just to speak with a live operator. This will add value to the customers in three ways. The online website will save time. Allow customers to have a more hands-on experience with the editing of claim information. Product Life Cycle Over the lifecycle of a product, a company’s differentiation and positioning strategy would need to change as the market, competitors, and product change. â€Å"When we say that a product has a life cycle we assert four things; Products have a limited life, Product sales pass through district stages, each posing different challenges, opportunities and problems to the seller, Profits rise and fall at different stages of the product lifecycle, and Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stages† (Product Life Cycle | Stages and Limitations of Product Life Cycle (PLC), 2014, p. 1). â€Å"Product life cycle (PLC) deals with the life of the product in the market with respect to business or commercial cost and sales measures† (Product Life Cycle | Stages and Limitations of Product Life Cycle (PLC), 2014, p. 1). There are â€Å"five stages of each product lifecycle: product development, introduction, growth, maturity, and decline† (Product Life Cycle | Stages and Limitations of Product Life Cycle (PLC), 2014, p. 1). During the introduction stage, Allstate will be launched into the market. Sales grow slowly in this time, and informative advertising is done (Dinesh Bakshi, n.d.). Many firms do not earn profits in this stage. There wouldn’t be much price skimming because our product is not a new invention and does have competitors. Due to the amount of competitors in the insurance market, competitive pricing is used. Sales rapidly grow during the growth stage, so we use persuasive advertising to gain customers. Competition is stiff at times prices may be reduced to stay a top competitor. Even though competition may be stiff, firms start to earn more profits in this stage. Our sales increase slowly and the highest figures are reached during the maturity stage of the product cycle. Since competition is at its max level, it would be in Allstate’s best interest to implement promotional pricing. Our profits are also at their highest level. We use competitive advertising to attract and retain our customers (Market Force, 2005-2014). Next we enter the decline stage where sales and profits decrease. During this stage, we must determine if the decline is temporary or permanent by conducting marketing research. Production may be stopped if the decline is considered to be permanent. If the decline is temporary, extension strategies are  implemented. The extension stage comes into play to come back from the decline. Original products may be reintroduced in other variations by changing the design, starting a new advertising campaign, and more (Dinesh Bakshi, n.d.). Pricing The price strategy of the web based system. The primary goal is to assure that this meets the needs of our loyal customers and anticipated customers. Moreover the pricing of our new web based system is an essential part of the marketing piece. Indeed this product of service can be very successful through proper indications of the pros and cons. Other price strategies could relate to what new services are provided by our competitor’s. However, researching the value, quality and conveniences of the product of service is essential. Pricing strategies with our new service can work to help gain satisfaction from the customers. Consequently, if the market research is not implemented correctly; this can work against the organizations overall plan. Contingency plans will also help the guide the new product in the process of service. Most of all pricing factors outline important steps of the web based system. In which will differentiate us from other insurance organizations such as Sta te farm. Furthermore one of all states insurance pricing strategies would involve a small fee. This fee will be deducted from the insurance holders policy every month or every six monthly. The web based system will be done as a package deal. Therefore customers will have the option to participate or not. The new product of service will also be explained to every customer .As well as step by step instructions to give a better understanding of how to use the system. Ultimately the use of the system operates to have claims estimates completed in a timely manner. Customers immediately have an opportunity of seeing the breakdown of damages and cost online. Overall the web based systems pricing is a concern that customer will have a choice to speed the process of with their claim .Although there are some people who may prefer to wait to speak with a claims adjuster. Most of all the new product of service will eliminate many problems with the process of claims. Customers will have an opportunity to view their own claims, and get a compete estimate without waiting for a call back from a claims adjuster. Although  this is a preliminary estimate of the claim, this is a positioning factor that gives Allstate’s customers satisfaction. Pricing figures are major factors towards marketing as well as the competitors. Promotional Strategy Allstate has several online competitors (Progressive, eSurance and Geico) that equate themselves as easy and fast. One of Progressives main thing is â€Å"price match†, which allows consumers to compare rates without providing too much personal information. Many people are reluctant to participate in many online services such as this because they think they will bombarded with spam and other marketing tactics. Generally, customer just a roundabout amount of what they would have to pay for car insurance based on their specific coverage needs. Allstate has identified this problem and created an innovative solution. First and foremost, Allstate designed a new way for customers to shop for quotes and have them delivered. According to â€Å"Marketing Edge† (2014), quotes would be delivered â€Å"anonymously (no personal information required), fast and easy, helpful (accurate), contemporary, and intuitive† (para. 4). Allstate needed to spread the word on this innovation, and the best way was to implement a campaign. This campaign included banner ads online and other tools designed to focus on online shoppers. Allstate needed to market themselves differently than their competition in order to stand out, excite consumers, and provoke attention. According to â€Å"Marketing Edge† (2014), â€Å"The new anonymous quote tool was the centerpiece of the program. Once it went live on the www.allstate.com site, DRTV, paid search, and online advertising campaigns were implemented in order to drive traffic to it. The DRTV campaign used a unique URL, â€Å"getallstate.com† for tracking purposes. Online banner ads linked directly to the site so visitors could be tracked through initiation and completion of a quote. The Program Objective: Develop and market a category-unique online shopping/quoting tool and introduce it to consumers in a way that cost-effectively invites greater shopping/quoting in the direct channel† (para. 7). This creative strategy had continued to allow online shoppers the freedom  and convenience to stay anonymous. Customers do not even have to provide their name to receive a quote (estimate). There is no application to feel out and no surveys to take. All of the other necessary information is gather by simply inputting your zip code. There are helpful tools strategically placed to assist customers, and the web site design is contemporary but not too flashy. According to â€Å"Marketing Edge† (2014), Based on their information, shoppers are presented with an array of estimates in a matrix that allows them to compare different features and levels of coverage that meet their unique needs. And it provides a price for each option. The tool demonstrates throughout the ease with which consumers can obtain the customized price and coverage information they want† (para. 10). Professional Selling Effort In order to market the new automated system for making claims, Allstate needs to express to the customers exactly how beneficial it will be to them. The best approach would be to build the value to the customer. They would have to show the customer exactly how it would benefit them to manage their claims online rather than deal with a claims adjuster right from the get go. Several people will find it convenient to be able to fill out the accident forms right from their mobile device, like their smart phone or tablet, while others will not be so prone to using technology as they are not technologically advanced. We will show the customers not to be afraid of the new systems, and that they are a benefit, not a burden. Initial Budget The budget is a financial plan for Allstate that quantifies the resource allocation plan for the years to come. To start, Allstate would have to create a specific amount, generated from how many people are going to be monitoring the online claims, and how many hours those individuals are going to be putting in. A sum of $208,000 will needed for ten individuals needed for the new system, all set at 40 hours per week and being paid $10 per hour. Allstate will have to create a budget for the person or company putting together the mainframe for putting together the portal for online claims, and setting up the website. Allstate will have to keep in mind that it is going to be a process to put this together and a lot of storage is going to be needed for their clientele. Generally, websites and web design  are going to cost Allstate anywhere from $1,000 t $2,500. Allstate will create jobs for this new system, and they will have to advertise or promote within in order to fill those jobs, b ut this will be very minimal cost to Allstate. The company expects to have a gross profit in the first year of $250,000-$500,000 due to the amount of claims that are not going to need claims adjuster to visit sites to assess the damage personally. The targeted output rate is 1,000,000, and with the average of 86% of all applicants that start the claim online actually finish it, that leaves 860,000 people that use the online claims and pricing. Allstate does not expect any losses with the new market plan. Success Plan Measurement There are several ways to measure the success of Allstate’s marketing plan. For Allstate to accurately measure their success plan they must â€Å"start with the end in mind† (Dyke, 2014). One of the first things to do is ask why the project began and what the goals are. Companies cannot lose sight of why they started something. Once that drive is lost the campaign goes under and the company is next. Numbers do not lie, so if the marketing plan is working it will show in revenue. Dyke (2014), â€Å"Measure success on your marketing program’s ability to meet the needs or desired outcomes of an objective. Remember your business planning here – start with setting your goals, list objectives that meet these goals and then identify tactics that will achieve your objectives. The best objectives are SMART (specific, measurable, achievable, realistic and tangible)† (para. 13). To start tracking progress and success, Allstate must determine who their audience is. having a newsletter can be the turning point for a business. You can see which articles have the most readers and track statistics. Dyke 2014, † Begin to gather intelligence around the reader’s interest in the topic, taking the newsletter from a passive strategy to an interactive strategy, and one that can be measured. At the bottom of each online article, give readers several options. They can comment or ask questions, request that a lawyer call them, request a white paper or a helpful form or  checklist you’ve developed, or they can register for topical events. Remember, your responsiveness to requests is critical in developing relationships† (para. 20). Next, reducing that amount spent on proposals and pitches will help to increase rates in other areas. get to know clients rather than just what they think they want. Allstate must stay one step ahead of the competition to succeed. Many say the â€Å"perception is reality†, so it is imperative to know exactly what Allstate’s clients think about them. This can be done by implementing satisfaction surveys for the clients to ensure all their needs are met. All threats or problems acknowledged or revealed by the client must be handled swiftly. Allstate must â€Å"market for the sake of revenue, not for the sake of marketing – and take the momentum of your success and apply throughout all your marketing initiatives† (Media coverage: grabbing the bull horn). Ethical Issues Reference Dinesh Bakshi. (n.d.). Retrieved from http://www.dineshbakshi.com/igcse-business-studies/marketing/revision-notes/814-product-life-cycle Dyke, S.V. (2014). CBA Practice Link. Retrieved from http://www.cba.org/cba/practicelink/mt/measureefforts.aspx http://www allstate.com/claims/report- Insure Me. (1993-2014). Retrieved from http://www.insureme.com/insurance-agent/marketing-tips Market Force. (2005-2014). Retrieved from http://uk.marketforce.com/price-checking/ Marketing Edge. (2014). Retrieved from http://www.marketingedge.org/marketing-programs/collegiate-echo/challenge-history/dma-international-echo-showcase/winner-allstate Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2009). Basic Marketing. A marketing Product Life Cycle | Stages and Limitations of Product Life Cycle (PLC) . (2014, Summer). Textile Learner, (1), 1. Retrieved from http://textilelearner.blogspot.com/2013/12/product-life-cycle-stages-and.html Strategy Planning Approach. (17th ed.). New York, NY: McGraw-Hill Company

Analysis Of The Songs Of Innocence And Experience By...

London in the late 18th century was full of poverty and corruption, according to poet William Blake. It was a city with no hope for poor people, and the government and church did little to help this. Among the poor were children working in slave-like conditions to feed their families and going to charity schools. Blake puts these children at the center of his piece to show the hypocritical nature of the church and how innocent people are suffering from it. He takes on two angles from the same topic: the event of Holy Thursday. By examining it from the lens of innocence, then experience, he shows the reader how important perspective is and how looking past the shiny exterior can reveal a more sinister scene underneath. In The Songs of†¦show more content†¦The other angle Blake examines Holy Thursday with is experience. This poem is much more straight forward about the horrors of poverty and the church’s relation to it. He believes that children are innocent beings and shouldn’t be just pitied, but helped to escape poverty for more than just a day. He shows this with strong imagery highlighting their difficult life and how unfair it is. Blake describes their life as a miserable place: And their son does never shine, And their fields are bleak and bare, And their ways are filled with thorns: It is eternal winter there. (ll. 9-12) By using this strong imagery he shows how horrendous their living conditions are and how being washed and made to sing in church is a small compensation for their lifetime of poverty. Another technique Blake uses is using rhetorical questions to ask the audience how natural and holy it is to see so many poor children. He leaves the morality up to the reader to ask themselves if this problem needs to be fixed. He only includes the questions in the Experience version because questioning things and looking deeper isn’t a theme in the Innocence poems. Innocence is about being content and embracing naivety. Blake also demonstrates how the children are being objectified in order to pity them and use them as a way to make the church seem charitable towardsShow MoreRelatedSongs Of Innocence And Of Experience By William Blake Analysis868 Words   |  4 PagesSongs of Innocence and of Experience is the foundation of the work of one of the greatest. English poets and artists. The two se ts of poems reveal what William Blake calls â€Å"the two contrary states of the human soul.† In both series, he offers clues to deeper meanings and suggests ways out of the apparent trap of selfhood, so that each reading provides greater insight and understanding, not only to the poems but also to human life. Throughout this poem, the logic of this poem favors experience ratherRead MoreThe Songs Of Innocence And Experience William Blake Analysis1751 Words   |  8 Pagesreligions have different gods, traditions, and ceremonies, but they all have one thing in common; people take different viewpoints of a religion to fit into their mindset. William Blake uses this idea to express how he believes people see Christianity and God. In his series named â€Å"The Songs of Innocence and Experience,† Blake creates the image of opposing views of similar situations. The poems show the views of the innocent and the experienced. The innocent takes on the roles to show how naivetyR ead MoreSongs of Good and Evil1545 Words   |  7 Pagesall describe William Blake’s life (Greenblatt, Abrams, Lynch, Stillinger). Blake was born November 28, 1757 in London, England and his artistic ability became evident in his early years. Blake had a very simple upbringing and had little education. His formal education was in art and at the age of fourteen he entered an apprenticeship with a well-known engraver who taught Blake his skills in engraving. In Blake’s free time, he began reading writing poetry. At the age of twenty-one, Blake completed hisRead MoreWilliam Blake s The Tyger1132 Words   |  5 PagesWilliam Blake’s â€Å"The Tyger† and Tragedies William Blake wrote a set of poems in his collection Songs of Innocence and Songs of Experience. Some of the poems in each collection were meant to be read together to show the difference between innocence and experience. Many people question why Blake wrote a two part series to his poems and what they could actually mean. Two specific poems, â€Å"The Lamb† and â€Å"The Tyger,† were meant to be read together. â€Å"The Lamb† is a part of Blake’s Songs of Innocence andRead MoreWilliam Blake Songs of Innocence Experience1256 Words   |  6 PagesSweeper† Songs of Innocence amp; Experience analysis with, William Blake In 1794 William Blake’s work was known and published as a collection of poems that were put together as one book called Songs of innocence amp; Songs of Experience. In the collection Blake titles a poem, â€Å"The Chimney Sweeper†, and this one is viewed in two ways: Innocence and experience. In the book of innocence Blake shows how poor innocent children are being abused and mistreated during this time era. In Songs of innocenceRead MoreWilliam Blake in Contrast of Songs of Innocence and of Experience1452 Words   |  6 PagesEN 222-Intro to British Lit. II April 21, 2012 William Blake in contrast of Songs of Innocence and of Experience William Blake, an engraver, exemplified his passion for children through his many poems. Blake lived in London most of his life and many fellow literati viewed him as eccentric. He claimed to have interactions with angels and prophets, which had a great influence on his outlook of life. Blake believed all prominent entities, those being church, state, and government had become sick withRead MoreWilliam Blake s Innocence And Experience Analysis Essay1529 Words   |  7 PagesIsha Fidai Amber Drown English 2323 14 September 2016 William Blake s Innocence and Experience Analysis The Romantic Era was a movement in literature that began in the late seventeenth century throughout the eighteenth century that was mainly influenced by the natural world and idealism. Romanticism was predominantly focused on emotion and freedom emphasizing individualism. Formed as an uprising against neoclassicism, romanticism was more abstract, focusing on feelings and imaginations, insteadRead More An Analysis of Blakes The School Boy Essay1745 Words   |  7 PagesAn Analysis of Blakes The School Boy  Ã‚     Ã‚  Ã‚   The School Boy is a typical example of Blakes Songs of Innocence and Songs of Experience in its themes and imagery. Like many of the other poems in this work it deals with childhood and the subjugation of its spirit and uses imagery from the natural world. While first published in 1789 as one of the Songs of Innocence there are strong reasons why Blake moved it to the Experience1 section of the 1794 edition. If we compare it to other poems inRead MoreEssay about The Voice of the Chimney Sweepers1180 Words   |  5 PagesWilliam Blake (1757-1827) led a relatively happy life. At an early age, he claimed that he could see God, Angels, and other important Italian figures. Blake’s parents encouraged him to keep a record of all the masters he claimed to keep in contact with. Blake’s father, James Blake, gave him casts and engravings to keep this record. At the age of ten, Blake started at a drawing school named Henry Pars’ Drawing School. Three years late r, he was apprenticed to a Master Engraver, James Basire. BlakeRead MoreOpposition in William Blakes The Lamb and the Tyger689 Words   |  3 Pagesï » ¿Opposition in William Blakes The Lamb and The Tyger William Blakes Songs of Innocence and Experience contain some of his most known poems including The Lamb from Songs of Innocence and The Tyger from Songs of Experience. These two poems are intended to reflect contrasting views of religion, innocence, and creation, with The Tyger examining the intrinsic relationship between good and evil. Blake utilizes contrasting images and symbols to examine opposing perspectives of good and evil